Learn about the optimisation of Liquid Fleets Website. The project focused heavily on Digital Marketing to improve website conversions.
Liquid Fleet is a fleet management company providing vehicle leasing, tracking, and maintenance services for businesses across the UK. As their business expanded rapidly, they needed a stronger digital presence to attract new customers and improve their online reach. However, their outdated website and lack of SEO were limiting their ability to generate leads and grow their business.
Before partnering with SpiderIT, Liquid Fleet faced several challenges affecting their online presence and visibility:
Outdated Website & Poor User Experience – Their old website was slow, difficult to navigate, and lacked the modern, professional design needed to engage visitors and drive conversions.
Lack of SEO & Online Visibility – The business struggled to rank on search engines, making it difficult for potential customers to find their services online.
Ineffective Lead Generation – Without a well-structured website and SEO strategy, Liquid Fleet was missing out on valuable business opportunities.
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To help Liquid Fleet improve its online presence and attract more customers, SpiderIT provided a complete website rebuild and an ongoing SEO strategy:
Website Rebuild: We designed and developed a brand-new, modern, and mobile-friendly website that reflects Liquid Fleet’s professional brand and makes it easy for customers to find information and request services. As well as linking in their CRM for simple data importation and marketing avenues.
SEO Optimisation: We implemented a comprehensive SEO strategy, including keyword optimisation, technical SEO improvements, and content enhancements to improve search engine rankings.
Lead-Generating Content & Structure: The new website was optimised for conversions, with clear calls to action, an intuitive navigation structure, and fast-loading pages to improve user experience and engagement.
Since launching the new website and implementing SEO, Liquid Fleet has seen significant improvements:
✅ Higher Search Rankings: The website now ranks prominently for key industry search terms, driving more organic traffic.
✅ Increased Website Traffic: More visitors are discovering Liquid Fleet through search engines, leading to a steady increase in potential customers.
✅ Improved Lead Generation: A well-structured site and strategic SEO efforts have resulted in a higher number of enquiries and conversions.
✅ Stronger Brand Presence: Liquid Fleet now has a modern, professional online platform that reinforces their credibility in the industry.
At Liquid Fleet, we understand the importance of a strong digital presence in today’s competitive market. Working with SpiderIT has allowed us to transform our website and SEO strategy, making it easier for customers to find and engage with us. Their expertise has significantly improved our online visibility, supporting our continued growth in our industry.
– Ismael Aumeerally, Managing Director of Liquid Fleet.
Learn about the optimisation of Liquid Fleets Website. The project focused heavily on Digital Marketing to improve website conversions.
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