Alcosa – Igniting Growth with a Digital Overhaul

How Digital Marketing Can Help Your Business

Posted By SpiderIT - 3 Minute Read

Who Are Alcosa?

Alcosa is a well-established retailer specialising in high-quality Wood Burning/Multifuel Stoves, Gas & Electric Fires, Media Walls &Fireplaces, serving customers across the Norfolk/East Anglia region. With an extensive showroom and a reputation for craftsmanship and installations, Alcosa wanted to strengthen its online presence to reflect its in-store experience and grow its digital customer base. However, an outdated website and lack of consistent digital marketing were limiting their reach and sales opportunities.

What Was The Problem?

Outdated Website & Poor User Journey

Their previous website was visually dated, slow to load, and hard to navigate, leading to high bounce rates and low conversions.

Minimal SEO Strategy

Alcosa had limited visibility on search engines, meaning potential customers were finding competitors instead.

Inconsistent Social Media Presence

Without a clear content plan or regular posting schedule, Alcosa’s social media channels weren’t supporting brand awareness or customer engagement.

At SpiderIT, we specialise in delivering expert IT support, Web Design, and Digital Marketing Solutions tailored for businesses across Norfolk and beyond. As a dedicated Digital Agency, we help companies enhance their online presence, streamline IT operations, and implement effective strategies that drive growth. From building high-performance websites to managing Secure IT Infrastructures, we ensure businesses stay competitive in an ever-evolving digital landscape. Whether you need Bespoke Web Development, SEO Optimisation, or Reliable IT Support, SpiderIT provides scalable solutions designed for efficiency, security, and long-term success.

Boost Your Business Operations with a Tailored Solution from SpiderIT

We provide complete IT support, Web Development, and Digital Marketing solutions to businesses across Norfolk. Whether it’s building a high-performance website, managing IT infrastructure, or launching targeted SEO and social campaigns — we deliver results that help businesses grow and thrive in today’s digital landscape.

What Was Our Solution?

To elevate Alcosa’s digital presence and boost conversions, SpiderIT delivered a comprehensive solution:

 Bespoke Website Rebuild – We designed and developed a sleek, modern, and mobile-responsive website to better reflect the quality of Alcosa’s product range. The new site includes intuitive navigation, clear product categorisation, and strong calls to action to drive enquiries and visits to the showroom.

 Targeted SEO Strategy – We implemented a full-scale SEO campaign, including keyword research, on-page optimisation, and ongoing content creation to boost Alcosa’s visibility in both local and national search results.

 Professional Social Media Management – Our team took over Alcosa’s social platforms, creating a consistent posting schedule with visually engaging content and product highlights, customer showcases

What Was the Result?

With the new website live and our ongoing digital marketing efforts in place, Alcosa has experienced measurable improvements:

Increased Google Rankings – Alcosa now ranks on the first page for several key product and location-specific search terms.

Improved User Experience – Visitors now enjoy a streamlined, visually appealing site that reflects the quality of Alcosa’s offering.

Boost in Website Traffic – Organic traffic and direct visits have steadily increased month-on-month.

Higher Engagement on Socials – Alcosa’s social media now drives consistent engagement, enquiries, and brand visibility across key platforms.

More Enquiries – With clearer CTAs and SEO-driven content, Alcosa has seen a marked rise in online and showroom enquiries.

Spider IT have proven to be an excellent digital partner for all our Website and Social Media needs. We were looking for a local company to re develop and maintain our existing website, Spider came up with the right package at the right price. They re designed our existing website from ground up and set up a monthly Social Media Ad campaign focussed across all our brand products. We have been working with them now for over two years and are extremely happy with the results. – Alcosa

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